A textile company called Seiren, with headquarters in Fukui Prefecture, presented its product line dubbed , which includes perfumed undershorts and t-shirts that reduce the smell of anal acoustics by 80 percent.

The underpants hit the Japanese market on April 16, when the company presented a pair of men’s briefs, which, however, were quite pricey – 4,800 yen ($49.5).

“Our company has developed various odor-erasing products in the past. But this one can reduce odor by 80 percent in 30 seconds,” says

Tadao Fujitsubo, the vice-director of Seiren’s R&D center. He outlined that the purifying power of the company’s product is really impressive, diminishing slightly only after 200 washes.

To show how effective the garment is, Fujitsubo filled 2 containers with ammonia gas. One of the containers included average cotton, while the other featured a sample of the special fabric developed by Seiren. After Fujitsubo robustly shook the containers several times he started the nose test, in which reporters did not reveal any odor from the jar that included the new fabric.

It is worth mentioning that that Inoidore represents a textile that includes ceramic particles and metallic ions inside the fibers.